Top Digital Marketing Certificates & Certifications in Houston

Digital marketing is a form of marketing that uses the internet and online communications used by businesses to promote their brand and products to consumers. Digital marketing teams rely on email, social media, search engines, and other tools and software to connect with and advertise to their targeted audience.

As the number of internet users increases, businesses have come to rely more on digital marketing strategies in conjunction with traditional marketing strategies. The internet has become a tool for consumers to shop and learn about new products. Companies look to use the internet and online services to keep up with trends and learn about what consumers are looking for in products. 

The more companies turn toward digital marketing strategies and begin using new technologies to promote themselves to consumers, the more digital marketing roles they need to fill. The demand for digital marketing professionals is expected to continue growing in the coming years, as digital marketing is one of the most in-demand skills in 2025, according to LinkedIn. If you’re interested in a career in digital marketing or own a business that could benefit from digital marketing, consider enrolling in a digital marketing certificate or certification program. 

Noble Desktop: Digital Marketing Certificate

Key Information: Noble Desktop offers a comprehensive live online Digital Marketing Certificate program. For $3,995, you will have access to 126 hours of hands-on instruction that follows a project-based training plan. Tuition may be paid in full, in installments, following a 12-month 0% financing plan, or using Noble Desktop’s corporate invoicing option. 

Learn how to create a digital marketing campaign using essential digital marketing skills. In this program, you’ll be guided through the creation of an actionable, multi-tiered campaign through SEO, social media, paid search, content marketing, and email marketing. You’ll also learn about increasing your return on investment by using technology to determine key performance indicators and monitor web analytics. This training program emphasizes foundational skills, making it ideal for business owners, students, and marketing professionals. 

Noble Desktop uses a time-tested curriculum that has been refined for an optimal learning experience. This program consists of 14 units. Students will begin with an introduction to digital marketing strategy and web fundamentals before moving on to content marketing, email marketing, SEO, and a variety of social media platforms. 

Students who enroll in the program will be provided with supplemental material to assist them during and after the class. Noble Desktop has a one-year free retake policy, so students can revisit any part of the program to refresh on the material. A certificate of completion will be awarded to students to verify their accomplishments. 

Noble Desktop: TikTok Marketing

Key Information: Noble Desktop’s TikTok Marketing course is a one-day workshop that covers the popular social media platform. The six-hour course costs $325, which must be paid in full before the class begins. Prior experience with the app is not required but is useful. 

This class will explore video content that is produced for TikTok as well as how to navigate the app. Students will learn about social media marketing trends and develop a marketing strategy that works for them and their brand. Students can expect to develop an effective strategy that will lead to the growth of their online presence. 

This course also covers content creation and paid advertising within TikTok. Near the end of the class, students will learn how to edit content within the app, including adding songs and filters to increase engagement. The paid advertising section of the class focuses on ad creation best practices, ad optimization, and ad analytics. This section also introduces Shopify, an ecommerce platform.

Included with tuition is hands-on, project-based training from expert instructors. Noble Desktop also offers students one year of free retakes, so you can refresh yourself on the material if needed. After completing the class, you’ll receive a digital certificate of completion that you can share online and post to LinkedIn.

University of Houston: Digital Marketing Certificate

Key Information: University of Houston’s Digital Marketing Certificate program is a four-day program. The cost is $4,950, but individual courses can be taken for $1,420 each. Classes have different start and end times, but generally run between 9 am and 5 pm CT. 

Each day of the certificate program focuses on a different aspect of digital marketing. Days one and two provide lessons on search engines, from search engine optimization to search engine advertising. Day three is a four-hour class on content marketing, considered the backbone of digital marketing, followed up by a four-hour course on web analytics. The final day will teach students the basics of social media marketing, which has been used to help companies gain a competitive advantage. 

Northwestern University: Digital Marketing Certificate Program

Key Information: Northwestern University offers a two-month-long Digital Marketing Certificate program. Students typically spend four to six hours per week learning online. The program fee is $2,600, with flexible payment plans available. Completion of the program requires an 80% pass rate. 

This program will help you master modern marketing by going beyond the boundaries of traditional marketing methods. Students will learn how to understand customer habits by incorporating data, analytics, and optimization techniques into their decisions. The program also emphasizes the use of new marketing technologies. A module will be dedicated to marketing automation and artificial intelligence in marketing. 

This program is designed for business managers and leaders looking to gain a practical understanding of digital marketing from an organizational perspective. Applied learning opportunities come in the form of a Marketing Transformation Challenge, in which students will identify a business challenge they’d like to solve with a marketing solution. After completing the program, students will be awarded a certificate of completion. 

University of Central Florida: Digital Marketing Boot Camp

Key Information: The University of Central Florida’s (UCF) Digital Marketing Boot Camp is an 18-week live online program. Classes take place 3 days during the weekday, in the evening. In addition to attending live classes, students can expect to spend 20+ hours per week working on homework and projects. The bootcamp fee is $8,295 with flexible payment options available as well as scholarships and employment sponsorship, and a $500 early enrollment discount. 

In this part-time program, you’ll learn the foundations of digital marketing and how to use the latest platforms. There are three required modules in this course: Digital Marketing Strategy; Optimizing Campaigns and Websites; and Digital Advertising and Automation. There is also an optional pre-course module that will get you up to speed on marketing fundamentals and an optional post-course module that will prepare you to build a professional digital marketing portfolio. 

As a student, you’ll receive access to a network of 250+ employers looking to hire, 1-on-1 tutoring, and career services. UCF also partners with Parker Dewey to provide students with micro-internships that can help them gain valuable real-world experience, build their resumes, and generate income. After completing the bootcamp, you’ll receive a certificate of completion. 

Simplilearn: Digital Marketing Certification Course

Key Information: Enroll in Simplilearn’s Digital Marketing Certification course for an on-demand learning experience. You’ll have one year to complete this course, which will prepare you to take the following certification exams: OMCP, Facebook Blueprint, Google Ads and Analytics, and Hootsuite and HubSpot. The price of this course is $1,649. Included in the course is a free Facebook Blueprint voucher. 

With Simplilearn’s program, you’ll gain an in-depth understanding of digital marketing techniques and how they benefit organizations, understand how and when to combine digital marketing strategies, and learn how data is used in digital marketing campaigns to target audiences. Tools covered in this course include YouTube Analytics, Facebook Insights, Google Trends, and Hootsuite.

When you enroll in this course, you’ll gain access to more than 35 instructor-led online lessons and over 45 projects and case studies. Modules include simulation examinations and other resources to help you master digital marketing. Simplilearn also provides students with monthly mentoring meetings with specialists.

NextGen Bootcamp: Social Media Marketing Summer Program

Key Information: NextGen Bootcamp’s Social Media Marketing Summer Program for high school students is a 25-hour live online program. Tuition is $1,499, or $1,299 for early enrollment, and is due in full before the program begins. No prior knowledge is necessary to enroll in this program, but students should be comfortable using a computer. 

This program provides students insight into social media marketing and the dominant platforms used by the industry: Facebook, Instagram, and TikTok. The course is divided into sections on each of the three platforms, so students can expect to end the program with an in-depth understanding of them. As the program progresses, students will learn how to develop a social media marketing strategy, create content that drives sales and increases engagement, learn techniques to increase their following, and learn how to use market position and social media analytics to improve results. 

Included with tuition are hands-on projects and exercises, top-notch curricula, supplemental materials to help you during and after the course, and a certificate of completion. Class sizes are small, so you’ll have plenty of chances to ask your instructor questions. Classes are also recorded, so if you miss one you have up to one month to access it and catch up on what you missed.

NYC Career Centers: SEO Bootcamp

Key Information: NYC Career Centers’ 12-hour SEO Bootcamp is a live online course that will teach you the fundamentals of search optimization marketing. The two-day bootcamp costs $650. Tuition is due in full before the bootcamp. After enrolling, you’ll have access to 12 hours of hands-on instruction and the ability to retake the bootcamp for free within one year. 

This bootcamp goes over the basics of SEO. You’ll start out receiving an introduction to SEO before moving on to aspects like keyword research, competitive analysis, and SEO content. Near the end of the bootcamp, students will learn about mobile SEO and how to measure and report SEO success. This bootcamp is designed to set you up with all the tools necessary to get ahead of your competition and grow your brand’s recognition. 

If you miss a class, you’ll have access to the class recording for up to one month. NYC Career Centers also offers in-person training at their NYC campus as well as custom onsite training and discounted class vouchers. You can find out more about these learning methods by contacting NYC Career Centers by email or telephone. After completing the bootcamp, you’ll receive a certificate of completion. 

Certstaffix Training: X (formerly Known As Twitter) for Business

Key Information: Spend your day mastering X in Cerstaffix Training’s live online X for Business course. This instructor-led course is $450 per person or can be bundled with five other social media-based courses offered by Certstaffix for $2,400. This course may also be delivered onsite to teams at a group price. 

This course is meant to teach business owners and digital marketing professionals how to use X to grow their brands and businesses using the platform. Students won’t just learn how to navigate X, but also X lingo, who to follow, how to create viral tweets, and how to utilize X tools. By the end of the class, students should be ready to open the app and work on developing their business’s X presence. 

Certstaffix Training offers free six-month retakes of their classes. After completing their X for Business course, students will receive a certificate of completion and a digital badge that can be used in email signatures and digital resumes, and on social media platforms like LinkedIn, Facebook, and X. 

Certstaffix Training: Social Media for Business

Key Information: Cerstaffix Training’s Social Media for Business class is a one-day course that focuses on the fundamentals of content marketing and social media marketing. The cost is $450 per person but group rates are available. This is a live online class, but Certstaffix also provides onsite training for teams. 

Students enrolled in this class will first be introduced to content marketing before moving on to learning about major social media platforms like Facebook, X, LinkedIn, Instagram, YouTube, and TikTok. The goal of this course is to make a plan for how to market a business on social media. By the end of the class, students will be able to determine their target audience and goals for their social media strategy; know the different social media tools available to them; learn how to generate content; and measure the effectiveness of their social media efforts. 

Students may retake the course for free within six months. Upon completing the course, Certstaffix will provide students with a digital badge and certificate of completion. Certstaffix Training offers several other live online social media marketing courses that students may follow this course up with.

FAQ for Digital Marketing Certificates

What is the Difference Between a Certificate and a Certification?

There are differences in certificate and certification programs that you should be aware of before enrolling in one. 

After completing a training program, you may be awarded a certificate. This can be a physical certificate or a digital certificate that you can post online and to your LinkedIn profile. Receiving a certificate signifies that you’ve finished training in a course focused on digital marketing principles and/or industry-standard software, tools, and platforms. 

Certification programs prepare you to take a certification exam. These exams typically test you on your knowledge and understanding of digital marketing software but may also test you on digital marketing principles. 

The main difference between a certificate and a certification is that certificates are awarded by training schools and certifications are achieved after you’ve passed a standardized exam. Exams are almost always taken at a third-party testing facility that you may have to pay to take your exam. 

Should I Pursue a Certificate or a Certification?

When deciding between a certificate or a certification, you should consider several factors. First, consider your professional goals. Mid-career professionals benefit from certificate programs because certificate programs can help them improve their current skill set or get up-to-date on industry developments. Ultimately, these programs are best for those looking for further training in their field. 

Passing a certification exam indicates to employers that you have received enough training in and knowledge of your field to pass a standardized exam. Certifications are ideal for job seekers and those looking to switch fields. Marketing professionals may also pursue certification to move up in their industry. 

Before you decide to pursue a certificate or certification, think about the price of pursuing them. Certificate programs will provide you with the full price of the program. When pursuing certification, you’ll need to pay tuition for a certification program and may also need to pay an exam fee. Some programs include exam fees in the cost of the program, but others require you to pay a third-party testing company for the exam. If you fail the exam, you may also be required to pay for subsequent retakes, even if the first attempt was free. 

Do I Need to Become Certified to Find a Job?

You do not need to become certified to find a job in digital marketing, although it may help you secure a position. Some companies may require you to be certified to fill a role, but that is uncommon. Having a certification will, however, show a potential employer that you are both trained in your field and meet certain industry expectations that you have been tested on. 

Some companies may decide to enroll their employees in certificate programs. There are in-person and online programs that encourage employee sponsorship or offer group rates and discounts. It’s also possible to receive onsite training in select locations. 

What Certificate Program is Right for Me?

When enrolling in a certificate program, you’ll have the choice between signing up for an in-person, live online, or on-demand course. Before enrolling in a course, consider your learning preferences and your schedule. Keep reading to determine which type of certificate program is right for you. 

Which is Better: In-Person or Online Classes

If you can commute, consider signing up for an in-person class. These classes provide face-to-face learning opportunities and the chance to socialize with your peers. Classes may be scheduled during weekdays or on weekends, in the mornings, afternoons, or evenings. If physical materials are required to take the class, an in-person class will likely provide them for you. 

Online classes come in two formats: live online and asynchronous. Online classes are more flexible because you can take them from the comfort of your home or office, eliminating the need to commute. All you need is a stable internet connection and access to the software and tools being used in class. These classes are most suited for individuals who do well in online learning environments. 

Which is Better: Live Online or Asynchronous Classes?

There are prominent differences between live online and asynchronous classes that you’ll need to consider if you’ve decided to enroll in an online class. 

Live online classes are scheduled classes that take place over Zoom or another video conferencing platform. These classes are led by expert instructors, like in-person classes, and may be small, medium, or large-group classes. Having access to an instructor means that you can ask questions and receive feedback on your work. 

Asynchronous, or on-demand classes, are ideal for those with a busy schedule who are motivated to self-learn. The on-demand nature of these classes means that you have access to course content at all times and can work at your preferred pace. Course content may include video lectures, PowerPoint slides, or worksheets. No instructor is guiding you through the course, so it’s important that you are motivated to work by yourself without the ability to ask someone questions before deciding to enroll in an asynchronous course.