A company’s digital marketing strategy may involve sending out emails or text messages to consumers. Companies also use analytic services and software to determine their target audience and the reach of their ad campaigns. Many companies still take advantage of offline or traditional marketing, but with the advent of the smartphone, digital marketing has become essential to growing a business.
Over 60% of the global population uses the internet. internet usage has therefore impacted how people shop, engage with brands, and discuss products. Companies now rely on social media to engage with consumers, build their brand reputation, and provide customer support. If a company is lacking a digital presence, it can impact its sales and brand recognition. Establishing a digital marketing strategy is key for many companies expanding in the 21st century.
Because digital marketing has become so important to the growth of companies, digital marketing careers are in high demand. Roles that companies might be looking to fill include Digital Marketer, Social Media Manager, and Digital Analyst. Understanding the foundations and principles of digital marketing as well as some of the commonly used digital marketing strategies can help you get started in the field of digital marketing or advance your career.
The 20 Best Digital Marketing Classes
- Borough of Manhattan Community College—Social Media for Business (Live Online)
- Certstaffix—Paid Search (PPC) e-learning Bundle Course (On-Demand)
- Certstaffix—Social Media Marketing e-learning Bundle Course (Live Online + On-Demand)
- Computer Training Source Inc—SEO Introduction (In-person + Live Online)
- Digital Workshop Center—Digital Marketing Certificate (Live Online)
- General Assembly—Digital Marketing (On-Demand)
- HubSpot Academy—Digital Marketing Certification Course (On-Demand)
- HubSpot Academy—SEO Certification Course (On-Demand)
- Ledet Training—SEO Essentials (Live Online)
- LinkedIn Learning—Google Universal Analytics Essential Training (2020) (On-Demand)
- Meta and Coursera—Social Media Marketing Professional Certificate (On-Demand)
- Noble Desktop—Digital Marketing Certificate (In-person + Live Online)
- Noble Desktop—Google Analytics Bootcamp (In-person + Live Online)
- Semrush Academy—SEO Fundamentals (On-Demand)
- Skillshare—Strategies to Improve Your Email Marketing Metrics (On-Demand)
- UC Davis and Coursera—Search Engine Optimization (SEO) Specialization (On-Demand)
- University of Central Florida—Digital Marketing Bootcamp (Live Online)
- University of North Florida and Greenfig—Digital Marketing Certificate (On-Demand + Optional Live Sessions)
- Udemy—The Complete Mailchimp Email Marketing Course (On-Demand)
- Udemy—The Ultimate SEO Training 2025 + SEO for WordPress Websites (On-Demand)
#1: Borough of Manhattan Community College—Social Media for Business (Live Online)
Borough of Manhattan Community College (BMCC) is a public community college located in New York City. The school offers a Social Media for Business classonline that aims to help students prepare to run successful social media campaigns. In this class, a live instructor will teach you the ins and outs of social media platforms like X (formerly known as Twitter), Facebook, and Instagram. You’ll learn how to plan goals and objectives for your business’s social media campaign and how to create content that promotes engagement on each platform. Analytics is an important aspect of social media marketing, so you’ll also learn how to use third-party web services to measure the effectiveness of a social media campaign.
Social Media for Business also teaches the basics of email marketing and how to use Gmail to get Google local listing reviews.
Key Information
This class is fully online and taught over Zoom by an expert instructor. BMCC doesn’t require you to take any classes before enrolling in Social Media for Business. However, having a background in marketing and understanding how to use social media is always a plus.
This class is priced at $699 with a $15 registration fee. The BMCC Bursar Office may be able to discuss flexible payment options with you online or in-person; otherwise, payment is due upfront. The price of the class includes 13 sessions (3 months) of classes. Upcoming classes will be held on Saturdays, from 9:30 am EST to 4:30 pm EST. Future classes are listed online along with the class schedule. If you can’t enroll in the upcoming class, you can add yourself to the waitlist for a future class.
More Details
If you have any questions about registration, you can reach out to BMCC’s Center for Continuing Education and Workforce Development. They can be reached via telephone, email, or in-person at their physical location in New York City.
#2: Certstaffix—Paid Search (PPC) E-learning Bundle Course (On-Demand)
Certstaffix Training is a computer and business training company that provides instructor-led and self-paced classes to individuals and organizations. Their Paid Search e-learning Bundle will cover the basics of digital marketing and paid search marketing. Paid search, or pay-per-click (PPC), marketing consists of running advertisements online that you’re only charged for when the ad is clicked on. This strategy is considered a low-cost and efficient way of driving traffic to your website. It also provides exposure to your company and brand visibility, while directing targeted traffic directly to your website.
The Paid Search e-learning Bundle bundles together three on-demand digital marketing classes. In these classes you’ll learn about the foundations of digital marketing (Online Marketing 101 Course), PPC marketing techniques and strategies (Pay-Per-Click Foundations Course), and work on practical applications of paid search advertising (Paid Search Course). This bundle will appeal to business owners, recent graduates, Digital Marketers, Social Media Managers, and other marketing professionals.
Key Information
This bundle costs $350 per person when enrolling up to 9 people. If you are interested in booking the class for 10 or more people, Certstaffix offers bulk pricing. Payment is due upfront, and no scholarships are available for this bundle. When you have purchased the bundle, you’ll receive access to the three self-paced classes which include recorded videos. You’ll have access to these classes for 6 months, which is the length of the subscription.
You don’t need to take any classes before purchasing this bundle. It does help to have a business and/or marketing background going into the classes, but it’s not necessary. The total duration of all three classes in the bundle is 7:30 hours.
More Details
If you have already taken a digital marketing class with Certstaffix, be sure to thoroughly look over the classes offered in this bundle to ensure that you haven’t already taken one. You can learn more about this bundle on the bundle’s main webpage. Certstaffix has provided an extensive lesson outline for each class that will tell you more about the concepts, techniques, and strategies you’ll be learning about and using.
#3: Certstaffix—Social Media Marketing E-learning Bundle Course (Live Online + On-Demand)
Certstaffix offers a Social Media Marketing e-learning bundlethat you can opt to take live online or on demand. There are six classes included in this bundle:
- Online Marketing 101
- Social Media Marketing
- Marketing on Facebook
- Marketing on LinkedIn
- Marketing on X
- Video and YouTube Marketing
Learn the foundations of digital marketing and social media marketing in these six classes. Online Marketing 101 will teach you about the importance of digital marketing and how to run a digital marketing campaign using PPC marketing, social media, and email marketing. Social Media Marketing is an introduction to social media marketing as a tool for establishing a company’s brand, improving brand reputation, and engaging with consumers.
The other four courses focus on individual social media platforms that are commonly used for social media marketing. The benefits of each platform will be discussed in class along with the right situation to post on each platform. This information can be especially useful if you know the demographics of your target audience.
Key Information
This bundle costs $300 per person if you take it on-demand and $2,400 per person if you register for the live online version. The on-demand class is eligible for bulk pricing if you are registering a group of 10 or more people. You can reach out to Certstaffix about group pricing for the live online class.
Once you’ve registered for the on-demand class, you’ll receive instant access to all lessons and recorded video lectures for the six classes. This access is valid for six months. The duration of the on-demand classes is below.
- Online Marketing 101—1:30 hours
- Social Media Marketing—3:30 hours
- Marketing on Facebook—1:30 hours
- Marketing on LinkedIn—1:30 hours
- Marketing on X—1:30 hours
- Video and YouTube Marketing—1:30 hours
The live online bundle is scheduled to take place over six days, with one day being dedicated to each class. The registration deadline for this version of the class is two weeks before the first class starts. If you’re registering a team for this bundle, you may request onsite delivery.
More Details
Both the on-demand and live online bundle includes a period of six months where you may retake a class. There are no prerequisites for this bundle, although it may be helpful to have a background in business and/or marketing. Some of Certstaffix’s bundles include one or more of the same classes. Be sure to check that you haven’t taken any courses included in a bundle before registering.
#4: Computer Training Source Inc—SEO Introduction (In-person + Live Online)
Search engine optimization (SEO) is a digital marketing practice that involves optimizing a company’s rank on the search engine results page (SERP). SEO is an important strategy for helping consumers find your company’s products and digital communications when using search engines.
Computer Training Source Inc. (CTS) is a computer training school in the Chicago area that offers both in-person and live online classes. You can sign up for their SEO Introduction class and attend either online or in one of their Chicago area classrooms. In this class, you’ll learn how to perform keyword research, on-page SEO, and link building. Some portions of the class will also be spent learning how to research your competitor’s links and keep your website web search engine friendly to help with its rank on the SERP.
Key Information
This class costs $399 per person. You can register multiple people at once, but there is no bulk pricing listed. Payment is due upfront; to receive a refund, you’ll need to email or text CTS at least four days before the class begins. Included with registration is a student manual, which can be shipped to you, and the ability to retake the class for free within six months of attendance.
If you sign up for four of CTS’s internet Marketing classes, including SEO Introduction, you can receive a 15% discount.
The class runs from 6:30 pm Central to 9:30 pm Central on Monday and Wednesday. You’ll need to let CTS know when registering if you will be attending from home or in-person.
More Details
Classes are typically attended by six to ten students. This is ideal for the hands-on training you’ll receive in the class. An expert instructor will lead you and your classmates over the two days and will provide answers to all your questions.
#5: Digital Workshop Center—Digital Marketing Certificate (Live Online)
Digital Workshop Center (DWC) is a school in Fort Collins, Colorado that offers classes focused on job skills and professional development for those in the tech industry. They offer a certificate in Digital Marketing that can help you advance your career or provide you with an introduction to the industry. This class goes over the principles of digital marketing and cost-effective strategies used in digital marketing. Work outside of the classroom will provide you with hands-on practical experience while your instructor teaches you about digital marketing practices in the classroom.
This class consists of four core classes and five electives. Once you’ve completed your classes, you’ll earn a Digital Marketing certificate. The core classes focus on digital marketing strategies, advanced digital marketing, social media for beginners, and social media advertising. Electives are centered around Photoshop, Google Ads, email marketing, SEO, and Google Analytics. Learning these strategies and tools can help prepare you for a career in digital marketing as a Digital Marketer, Social Media Manager, Content Manager, or Digital Analyst.
Key Information
The duration of this class is 100 hours. It takes six months on average to complete, although some people have finished it in as little as four months. For every seven hours you spend in class, you can expect to spend seven to fourteen working on homework.
You can find a roadmap for prospective students on DWC’s website. They offer information sessions with student advisors that you can attend before registering. After you’ve received pre-enrollment advising, you may enroll in the certificate program. Classes are offered on a rolling enrollment basis throughout the year.
Before taking the class, you must demonstrate basic digital literacy. DWC offers a digital literacy assessment to help you do so. You will also need to purchase and download the latest version of Photoshop and Bridge before the first class. Both offer one-month free trials.
Full program tuition is $5,799. You’ll receive a $200 discount if you pay in full upfront. DWC offers flexible payment options and scholarships to students in need of economic support. Applications for scholarships and other financial information can be found on the program’s main webpage.
More Details
Each class within the program includes professional textbooks and reference packets, lesson files, one year for a free retake of public classes, and 30 days of technical support after the end of each class.
Before the completion of the program, you’ll work on a capstone project under the guidance of a mentor. DWC offers career coaching when you’re reaching the completion of the project. Career services include 1-on-1 resume writing, help job searching, and mock interview workshops. Former students have attributed their job search success to DWC’s career services and have spoken highly of the program.
#6: General Assembly—Digital Marketing (On-Demand)
General Assembly offers an on-demand Digital Marketing program that you can complete at your pace. This program will teach you the foundations of digital marketing and its principles that will apply to a career in the field. This includes lessons on customer insight, content creation, marketing channels, analytics, and marketing technology.
Each lesson is expertly crafted. You’ll receive access to mentors who are dedicated to answering your questions and explaining concepts you may be struggling with. You’ll also have free access to the Certified Marketer Level 1 assessment and practice assessments. This will let you evaluate your skills and provide you with insight into your strengths and weaknesses.
Key Information
Tuition for this class is $950, all of which is due upfront. After purchase, you’ll be provided with access to premium content crafted by experts, including 53 unique lessons, downloadable lesson guides, and quizzes. Also included in the price is 12 months of access to the platform, which you can use on any device at any time of day or night.
General Assembly does not require you to take any courses before enrolling in this program. If you need 1-on-1 feedback at any point in the program, you can request it from the mentors available to you.
More Details
Once you’ve purchased access to the program, General Assembly’s mentors will be available to you. They can troubleshoot complex concepts, provide you with feedback on your portfolio, and offer insights on industry careers. After you have completed the program, you’ll receive a letter of completion.
If your company has education benefits, you can request an Employer Sponsorship package from General Assembly to show your company the advantages of completing this program with General Assembly.
#7: HubSpot Academy—Digital Marketing Certification Course (On-Demand)
HubSpot Academy offers online training for inbound marketing, sales, and customer service professionals. They specialize in comprehensive certifications, singular-topic courses, and smaller-size lessons for professionals. With HubSpot Academy, you can complete a Digital Marketing Certification course. This course will provide you with a foundation in digital marketing and prepare you to start your career. This on-demand course is designed for Marketing Managers who’d like to improve their expertise, Content Marketers interested in new ways to engage customers, as well as students.
Key Information
This is a 100% free course. All you have to do is sign up for a HubSpot Academy account to receive access to this class and other courses and software tools provided by HubSpot Academy. The class consists of nine lessons, 37 videos, and 11 quizzes. The total duration is 5:25 hours.
You’re able to access your class at any time thanks to its on-demand delivery. There are no prerequisites for beginning this certification course. Beginners are welcome to sign up and get started learning about digital marketing.
More Details
This is a self-paced class, making it a flexible learning option. This is a good choice for professionals who are only able to learn after work or on the weekends. HubSpot Academy students have left positive reviews of its classes, saying that the information they learned was detailed. This class and other HubSpot Academy classes are great avenues for learning new skills that apply to your professional life.
#8: HubSpot Academy—SEO Certification Course (On-Demand)
You can take a self-paced SEO Training Certification course on HubSpot Academy. This course instructs students in evaluating and improving a website’s SEO, increasing website visibility on SERP, and using insights from keyword research. Students will also learn how to report to improve search performance, an important aspect of SEO. This class is open to anyone with an interest in SEO, including students and content creators.
Key Information
This is a free class that is available for anyone with a HubSpot Academy account, which is also free to sign up for. Upon signing up, you’ll receive instant access to six lessons, 26 videos, and five quizzes. This comes out to a total of 3:51 hours of content.
You can work through this class from any location at any time of day as it’s an on-demand class. Some on-demand classes include restrictions on how long you can access the content. This certification course does not. You’ll have unlimited access to the course, so you can go back and review lessons and content whenever you need to.
More Details
Over the course of six lessons, you’ll learn the basics of SEO, on-page and technical SEO, keyword research for SEO, link building for SEO, optimizing your website for rich results, and SEO reporting. Reviews for the course have emphasized how detailed the information within the course is as well as how relevant they found the lessons to be to the industry.
This certification course is also available to Spanish speakers.
#9: Ledet Training—SEO Essentials (Live Online)
Beginning webmasters and business owners who run their websites are welcome to take Ledet Training’s SEO Essentials class. This instructor-led training center offers both live online classes and onsite training. SEO Essentials is a workshop that’ll walk you through best SEO practices. Students will also learn about SEO tools and platforms. The workshop includes in-depth demonstrations and hands-on practice.
At the end of the class, you’ll be able to create appealing content for your website, begin and monitor the progress of an SEO campaign, and understand principles and practices that can help improve your website’s visibility.
Key Information
This class is two days long, from 9 am to 4 pm. A one-hour lunch break takes place between 12 pm and 1 pm and other smaller breaks are scheduled.
To enroll in the class, you’ll need to fill out, sign, and submit a web-based enrollment form. This form can be found on the class’s main webpage. For tuition information and an upcoming schedule, reach out to Ledet Training. There are no prerequisites required for this class.
More Details
Ledet Training offers onsite training in several cities, including Atlanta, Chicago, and Washington DC. If your business is interested in onsite training and is located in a city with a training center, you can contact Ledet Training to learn more about the onsite classes they can offer you and your team.
Ledet’s classes have received a positive reception from former students. They have emphasized the importance of the hands-on training they received in their class as well as the in-depth knowledge their instructor provided them with.
#10: LinkedIn Learning—Google Universal Analytics Essential Training (2020) (On-Demand)
LinkedIn Learning provides over 16,000 expert-led courses, including digital marketing courses, to subscribers. If you sign up for LinkedIn Learning, you will have access to the Google Universal Analytics Essential Traininglearning path. This learning path focuses on Google Universal Analytics, the previous generation of Google Analytics that was introduced in 2012. Students will learn various aspects of using Google Universal Analytics, including how to create an account and report an error. This class will prepare you to use Google Analytics as a tool to analyze consumer engagement with your digital content.
Key Information
To take this course, you must sign up for either a LinkedIn Learning account or a LinkedIn Premium account. A LinkedIn Premium account will grant you access to all benefits of LinkedIn Learning plus other LinkedIn benefits, like unlimited profile viewing and the use of several LinkedIn tools.
You can get a one-month free trial of LinkedIn Learning before committing to paying for an account. A LinkedIn Learning account starts at $39.99 a month. If you choose to pay annually, the price will be $19.99 per month after your free trial ends.
More Details
Before beginning the lessons within the learning path, you’ll complete an introduction that assesses your knowledge of Google Analytics. There is also a concluding lesson that discusses your next steps. After completing the learning path, you’ll receive a certificate of completion.
#11: Meta and Coursera—Social Media Marketing Professional Certificate (On-Demand)
Meta offers their Social Media Marketing Professional Certificate program on Coursera, an online course provider. This program consists of six classes that will teach you how to build an online following, produce effective social media posts, and create Facebook and Instagram ad campaigns using Meta Ads Manager. After completing the program, you’ll be awarded an employer-recognized certificate from Meta.
Key Information
To enroll in this program, you need to sign up for a Coursera Plus account. Coursera Plus costs $39 per month with a one-week free trial. You can also opt to pay annually ($399 total) and receive a two-week free trial. Coursera Plus users receive access to over 7,000 courses, hands-on projects, and job-ready certificate programs.
This program will take five months to complete if you spend roughly five hours per week actively working on it. There are six courses that you will take as part of this program. They are:
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstones
More Details
Once you have begun your capstone, you’ll need to take the Digital Marketing Associate Certification Exam with Meta. This exam is free of charge the first and second time you take it. If you need to take it a third or more time to pass, you’ll be charged an additional fee of $50.
If you’re enrolled in a participating college or university, you can receive up to two college credits for completing this certificate program. The program has been certified by the American Council on Education.
Coursera users have praised the on-demand nature of the platform. They enjoy the freedom to work at their own pace and tailor their learning experience to their schedule.
#12: Noble Desktop—Digital Marketing Certificate (In-person + Live Online)
Noble Desktop has a Digital Marketing Certificate programthat you can take live online or in-person at their New York City location. This program is a great learning option for anyone looking to begin a digital marketing career or looking to brush up on their digital marketing skills to help promote their business. An expert instructor will guide students through the software, tools, and applications that are being used to run successful digital marketing campaigns such as Google Ads and Google Analytics.
Key Information
Tuition for this certificate program is $3,995. Noble Desktop offers several payment options, including corporate invoicing. This program includes 126 hours of hands-on instruction, supplemental materials, and a one-year free retake policy that allows students to retake any part of the program. If there are any paid software requirements for this program, Noble Desktop will set you up with a free trial beforehand.
Noble Desktop allows you to create a custom schedule when deciding when to take which classes. You’ll have the chance to choose between several available dates for each class that’s required as part of the program. 6-12 hours of work outside of the classroom will be required for the Social Media & Industry class. Otherwise, it’s only recommended that you work on developing and improving projects for your portfolio outside of the classroom.
More Details
Both in-person and live online classes are taught in the Eastern time zone. Live online classes are taught over Zoom. Classes typically range from 8-12 students with a cap of 20 students per class.
#13: Noble Desktop—Google Analytics Bootcamp (In-person + Live Online)
If your company or business is interested in analyzing the analytics of its digital content, you should sign up for Noble Desktop’s Google Analytics Bootcamp. This boot camp provides students with comprehensive lessons in Google Analytics and the service’s accompanying applications. Lessons will focus on the latest version of Google Analytics. Students will receive an introduction to the service before learning how to use it.
As part of this boot camp, you’ll learn about essential key performance indicators, analyze Google Analytics reports, and utilize Google Analytics to track the success of a marketing campaign. This boot camp provides theory with practical experience, as you’ll learn from lectures and work on real projects under the guidance of your instructor with the intention to improve your skills.
Key Information
Tuition is $650 and is due before the boot camp starts. This includes 12 hours of in-depth hands-on instruction either live online or in-person at Noble Desktop’s NYC location. It also includes supplemental materials, a certificate of completion, and a one-year free retake policy for any part of the course.
Classes may be offered during weekdays including weeknights. The time of the classes will affect the duration of each class. Evening classes tend to be shorter than daytime classes. There are no prerequisites for this boot camp, but students should be familiar with using a computer. If you have a Google Analytics account already you should be able to access it during class.
More Details
Noble Desktop offers private onsite training and group class vouchers that you can use for you and your team.
This is a highly reviewed boot camp, with former students praising the expertise provided by instructors and the level of detail the class gets into: “This class gives a great overview of Google Analytics. It is helpful for anyone with no expertise or for someone who just wants to brush up on their skills.”
#14: Semrush Academy—SEO Fundamentals (On-Demand)
Semrush Academy offers an on-demand class that covers the basics of SEO. In SEO Fundamentals you can learn foundational principles and tools used to perform SEO. The course includes expert-led videos to guide you through learning how search engines work and how they’re used in digital marketing. As most companies are concerned with their rank on a search engine results page, this class will also go over what impacts that ranking.
Key Information
This class is free but does require you to sign up for a Semrush Academy account. Once you’ve signed up and begun the class, you’ll have access to 31 videos. These should take you around 1:30 hours to watch.
This class has no prerequisites. The lessons are beginner-friendly, so even someone with no SEO experience can take the class. This class is also helpful for brushing up on your SEO knowledge.
More Details
The content in this class is up-to-date and focuses on current industry practices. Semrush Academy has several other SEO-focused classes that may interest you. Some are foundational-level courses, like SEO Fundamentals, whereas others focus on more specific SEO topics. The on-demand nature of Semrush Academy’s courses has been described as an ideal learning method for working professionals who would like to use their spare time to brush up on their SEO knowledge and skills.
#15: Skillshare—Strategies to Improve Your Email Marketing Metrics (On-Demand)
Skillshare allows professionals to post educational videos on a variety of topics. This site is intended to be used as an online learning community. One class that is offered on Skillshare is Strategies to Improve Your Email Marketing Metrics. This class will teach you how to improve your email marketing performance. You’ll learn how to set goals for your email marketing program and how to meet those goals.
Key Information
Members of Skillshare can take classes on the platform. Skillshare offers a one-month free trial. After the trial has ended a membership is $32 monthly or $168 annually. Skillshare also offers a variety of discounts. Students can receive 50% off a membership and bulk discounts are available for teams.
Signing up for a Skillshare membership will give you access to the 17 lessons that make up this class. It should take you just under an hour to work through all 17 of them. The instructor has noted that before taking this class you need to have an email marketing service provider (ESP) setup as well as some experience running email campaigns so that a benchmark can be established.
More Details
At the end of the lessons, you’ll work on a final project. This project entails creating a full email marketing plan for your next campaign. As part of the plan, you’ll need to: set up a goal for your next campaign; create a draft list of your customer segments to receive the email; determine the subject line, content, and send time; and, set a campaign send/launch date.
This class has been described as having exceeded students’ expectations. The class is highly rated as is the instructor.
#16: UC Davis and Coursera—Search Engine Optimization (SEO) Specialization (On-Demand)
UC Davis’s SEO Specialization courseis available on demand on Coursera. Follow along at your own pace as you learn to optimize your website content and improve your search engine ranking. This specialization will provide you with practical SEO experience that will help you advance your career in digital marketing. At the end of the specialization, you’ll complete a capstone project. The capstone will require you to apply your skills to a comprehensive SEO consulting task.
Key Information
This course is free when you sign up for a Coursera Plus subscription. This subscription starts at $59 a month. Coursera offers a free one-week trial as well. An annual subscription is $399 and includes a two-week free trial. This subscription will give you access to 7,000+ courses, guided projects, specializations, and professional certificates. You can also take the specialization if you pay for Coursera’s Specialization subscription, which is $39 a month.
This specialization includes course videos and readings, practice quizzes, graded assignments, peer feedback, among other content. The specialization is 100% online and self-paced. It will take you approximately five months to complete it if you work on it for six hours every week.
Students should have at least two years of business experience before starting the specialization. Experience with SEO is not necessary.
More Details
The specialization consists of five courses: Introduction to Google SEO, Google SEO Fundamentals, Optimizing a website for Google Search, Advanced Content and Social Tactics to Optimize SEO, and Google SEO Capstone Project. Each course is rated more than 4.5 stars and students have left positive feedback for them, recognizing it as an “eye-opening learning experience.”
#17: University of Central Florida—Digital Marketing Bootcamp (Live Online)
The University of Central Florida’s (UCF) Digital Marketing boot campis aimed at increasing students’ knowledge of digital marketing and preparing them for a career in the field. The foundational practices of digital marketing are covered in the boot camp as well as the latest platforms being used in digital marketing. All students will gain practical experience in the class as they work a paid micro-internship.
As part of the boot camp, students will work through three modules that focus on digital marketing strategy, optimizing campaigns and websites, and digital advertising and automation. There’s also a pre-course module that covers marketing fundamentals and a post-course module centered around building a digital marketing portfolio. This boot camp will help students prepare an impressive portfolio of projects that can help them enter the field of digital marketing.
Key Information
This part-time online program takes around 18 weeks to complete. Live classes are held three times a week during weekday evenings. About 9 hours a week will be spent in class. Over 20 hours a week will be spent on homework and projects.
This boot camp costs $8,295. If you meet the early enrollment registration deadline, you’ll receive a $500 discount when paying in full. UCF offers a 24-month interest-free payment plan. They also accept employer funding, Sallie Mae loans, and workforce funding. Alumni are eligible for a $500 scholarship. Contact UCF to discuss what other payment options may be available to you.
More Details
This boot camp provides 1-on-1 tutoring. As you meet teachers, TAs, peers, and graduates, you’ll expand your network. This boot camp also includes access to UCF’s Career Engagement Network. At the Career Engagement Network, they’re dedicated to helping you optimize your resume and LinkedIn profile, prepare for interviews, and build an impressive portfolio.
Graduates of the boot camp have expressed how useful the boot camp and Career Engagement Network has been in aiding their job search: “It has given me the base level knowledge I needed to gain the type of employment I wanted to, and I believe it is a direct result of the boot camp.”
#18: University of North Florida and Greenfig—Digital Marketing Certificate (On-Demand + Optional Live Sessions)
The University of North Florida (UNF) offers a Digital Marketing Certificate through Greenfig, a training center that partners with universities to provide learners with digital skills. This certificate program is advertised as covering eight in-demand skills, including marketing analytics, SEO, AI and ChatGPT in digital marketing, and email marketing. You can provide your contact information to receive an extensive course syllabus and additional information about the program.
Key Information
This is a 10-week program. You can expect to spend six to eight hours a week engaging with on-demand content, including hands-on assignments and activities. There are also optional live sessions that take place for two hours each week. These sessions are available for engaging in real-time with peers, mentors, and industry experts.
The program is regularly $2,500 but it’s currently discounted at $1,982. Flexible payment plans are available. You may pay upfront or inquire about installment or financing options. They also encourage you to see if your company offers tuition reimbursement. This is a risk-free course, meaning you have one week from the start date of the course to drop it and receive a full refund.
More Details
This program includes a Career Hub. The Career Hub consists of on-demand career modules, resources, and workshops that can help you meet your career goals. At the end of the class, you’ll receive a university-issued certificate of completion that verifies knowledge and hands-on experience in digital marketing, as well as these industry certificates:
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Email Marketing Certification
This program is ideal for recent graduates, marketing professionals looking to brush up on their skills, experienced professionals reentering the workforce, working professionals shifting into digital marketing, and entrepreneurs looking to grow their businesses by utilizing digital marketing tools.
#19: Udemy—The Complete Mailchimp Email Marketing Course (On-Demand)
Udemy, an education technology company, provides access to over 200,000 online video courses on its website. One digital marketing class offered is The Complete Mailchimp Email Marketing Course. In this class, students will learn how to use Mailchimp, a popular marketing automation and email marketing program. After completing this course, you’ll have the skills and knowledge needed to grow an email subscriber list and build high-quality email marketing campaigns.
Key Information
This class is currently discounted at $15.99. It comes with a 30-day money-back guarantee. Upon purchasing the class, you’ll receive access to 4.5 hours of on-demand video, nine articles, 10 downloadable resources, access to videos on mobile and TV, and a certificate of completion. This access is considered lifetime access and does not expire. If you have a team of more than five people, you can sign up for a Udemy Business account to gain access to this course and others.
More Details
This class provides a comprehensive overview of Mailchimp and its features. Former students have described it as a good refresher course.
#20: Udemy—The Ultimate SEO Training 2025 + SEO for WordPress Websites (On-Demand)
The Ultimate SEO Training 2025 + SEO for WordPress Websitesis an SEO course available on-demand on Udemy. This bestselling course will teach you everything you need to know about SEO. This includes SEO training strategies, keyword research, and structuring and optimizing your website for best search results rankings. This class is popular among beginners and SEO experts alike.
Key Information
This class is currently priced at $99.99. It comes with a 30-day money-back guarantee if it’s not the right course for you. This class consists of 18 sections and 139 lectures. You'll spend roughly 14 hours working through this course. It also includes a bonus lecture at the end that’ll help you figure out what to do with your newfound SEO knowledge.
If your team is interested in SEO training, consider signing up for a Udemy Business account, with a business account, tour team will be able to complete this course and receive access to over 22,000 other courses on Udemy.
This class requires no prior experience with SEO. It’s beginner-friendly as it dives thoroughly into the basics of SEO in the first few lessons.
More Details
This course has been rated 4.7 stars by over 8,000 students. Students of the class commented positively on the step-by-step instructions provided by the instructor as well as the depth of the content in each lesson.
Frequently Asked Questions
How Can I Choose a Digital Marketing Class?
There are many digital marketing classes for you to choose from. Some classes focus on many aspects of digital marketing while others are centered around specific strategies like email marketing or paid search marketing. Before enrolling in a class, you should thoroughly look at the syllabus of each one you’re interested in, the student reviews, and look over the website for other important information like cost and duration.
Is It Better to Attend a Digital Marketing Class In-person or Online?
In-person digital marketing classes are great for receiving hands-on instruction and feedback. These classes are led by expert instructors and taken by others interested in the course contact. This provides you with someone to ask questions and peers to socialize with.
Online digital marketing classes are a flexible learning option. Live online classes are led by an instructor who can provide you with in-depth demonstrations and answer your questions. These classes are less limiting than in-person classes because you don’t have to travel to attend them. On-demand classes are the most flexible learning option because you can work through the class at your own pace. With these classes, however, you won’t receive real-time interaction.
What Will I Need for a Digital Marketing Class?
You’ll need a computer with an internet connection to take an online digital marketing class. If your class requires software, you may be provided with a free trial. In-person classes may provide you with some necessary items, but you’ll likely need a home computer so that you can practice what you’ve learned outside of class.
Can I Learn Digital Marketing Online for Free?
You can use YouTube and online tutorials to learn basic digital marketing concepts for free at home. What you can learn is limited to what has been uploaded within these videos. Learning by yourself online also means that you won’t have anyone to answer your questions. For up-to-date knowledge of digital marketing, it’s best to take a class. Classes are led by experts who can provide you with demonstrations, answer your questions, and guide you through projects.
Is It Better to Learn Digital Marketing in a Live or Self-paced Class?
There are pros and cons to both live online and self-paced classes. Live classes are similar to a traditional class in that you have access to an instructor. However, you may have difficulty finding a live class that fits your schedule. Self-paced classes provide more flexibility because they can be taken anywhere at any time, but you won’t have an instructor to guide you through difficult concepts or answer your questions. When deciding which course delivery is best for you, you should consider your learning style and what type of class fits your schedule.