As people have begun to use the internet and social media sites to shop and research products offered on the market, companies realized that digital marketing is an effective way to reach a large number of potential customers. Digital marketing also provides businesses with a way to collect feedback from consumers and provide customer support.
Digital marketing is utilized to gauge customer responses to new products and the effectiveness of advertising campaigns. There are web analytic services and tools that businesses use to determine things like how many clicks their website has gotten on any given day, how long people are looking at web pages, and how many have interacted with their social media posts and ads. The reach that digital marketing strategies can provide and the analytics that digital marketing teams can analyze and use to inform future marketing decisions make digital marketing essential to the growth of a business.
Digital marketing has become a lucrative field to enter. The necessity of a digital presence for small, medium, and large businesses has increased their need for a digital marketing team. Companies now look to hire Digital Marketers, who focus on their general online presence, as well as more specific positions like Search Engine Optimization (SEO) Specialist and Social Media Manager.
The 10 Best On-Demand Digital Marketing Classes
- Certstaffix—Paid Search (PPC) e-learning Bundle Course
- Certstaffix—Social Media Marketing e-learning Bundle Course
- HubSpot Academy—Digital Marketing Certification Course
- HubSpot Academy—SEO Certification Course
- LinkedIn Learning—Google Universal Analytics Essential Training (2020)
- Meta and Coursera—Social Media Marketing Professional Certificate
- Semrush Academy—SEO Fundamentals
- Skillshare—Strategies to Improve Your Email Marketing Metrics
- Udemy—The Complete Mailchimp Email Marketing Course
- Udemy—The Ultimate SEO Training 2025 + SEO for WordPress Websites
#1: Certstaffix—Paid Search (PPC) E-learning Bundle Course
Certstaffix offers a paid search, or pay-per-click (PPC), marketing e-learning bundle. PPC marketing allows businesses to advertise and only pay for their advertisements when they’re clicked on. It’s considered a cost-effective and organic way of driving traffic to your business’s website. Companies also take advantage of PPC marketing because it provides more exposure for the company as well as brand visibility. This is because targeted traffic is directed toward your company’s website.
Certstaffix’s Paid Search e-learning Bundle includes three on-demand courses: Online Marketing 101, Pay Per Click (PPC) Foundations, and Paid Search (PPC). Through these courses, you’ll learn the basics of digital marketing and the advantages of pay-per-click marketing. These courses include both theory and practical experience. In the Paid Search (PPC) class, for example, you’ll conduct an audit of a PPC account. This bundle is perfect for business owners, Digital Marketers, marketing professionals, Social Media Managers, and recent graduates.
Key Information
The price of this bundle is $350 per person. This cost is due upfront. There are no scholarships available for these courses, but you can contact Certstaffix to learn more about bulk pricing if you are looking to register 10 or more people. With this purchase, you’ll gain instant access to three self-paced classes featuring recorded videos for six months (subscription length).
You’ll have access to your courses for six months. Each course varies in length. Online Marketing 101 is 90 minutes long, the PPC Foundations course is two hours long, and the Paid Search course is four hours long.
More Details
Certstaffix provides potential students with an extensive course outline for each class included in this e-learning bundle. This information can be found on the bundle’s main webpage.
#2: Certstaffix—Social Media Marketing E-learning Bundle Course
Business owners and Digital Marketers might be interested in Certstaffix’s Social Media Marketing e-learning Bundle. This bundle includes six courses:
- Online Marketing 101
- Social Media Marketing
- Marketing on Facebook
- Marketing on LinkedIn
- Marketing on X (formerly known as Twitter)
- Video and YouTube Marketing
Over the course of taking these six classes, you’ll learn the foundations of digital marketing and social media marketing. Online Marketing 101 will provide you with a glimpse of other digital marketing strategies, like email marketing and pay-per-click marketing. The foundational social media class will provide you with a thorough understanding of the role that social media now plays in establishing a brand voice, improving brand reputation, and engaging with customers.
Each of the social media platforms that four of the courses focus on can offer you different advantages. You’ll learn how to recognize the benefits of each platform for business social media marketing and how to start a community on each. These four classes will also teach you to recognize methods to measure the return on investment from using each platform.
Key Information
This bundle costs $300. The price is due upfront when you register. There are no scholarships available, but a discount is available for groups of 10 or more. Reach out to Certstaffix to learn about their bulk pricing options.
When you register for this class, you’ll receive instant access to all lessons and recorded video lectures. You’ll have this access for six months, but the duration of the bundle is roughly 11 hours. Below is the time breakdown of each course.
- Online Marketing 101—1:30 hours
- Social Media Marketing—3:30 hours
- Marketing on Facebook—1:30 hours
- Marketing on LinkedIn—1:30 hours
- Marketing on X—1:30 hours
- Video and YouTube Marketing—1:30 hours
There are no prerequisites required before taking this class, although it’s recommended that you have a background in business or digital marketing before registering for the bundle.
There is some overlap between the classes offered in Certstaffix’s digital marketing e-learning bundles. Be sure to check that you haven’t taken any courses included in a bundle before registering.
More Details
Certstaffix provides a video tutorial on how their on-demand classes work, which can be found on the bundle’s main webpage. There is also a Related Questions section at the bottom of the page that answers social media marketing-related questions that you might find helpful.
#3: HubSpot Academy—Digital Marketing Certification Course
With HubSpot Academy, you can take a Digital Marketing Certification course on demand. This comprehensive program will provide you with a foundation in digital marketing and sharpen your skills to help you advance your career. This course will teach you to develop a human-centered and inbound-first digital marketing strategy, create compelling content, and even learn about paid search advertising. This class is ideal for Marketing Managers looking to improve their digital marketing expertise, Content Marketers looking for fresh ways to engage consumers, and students who would like an introduction to digital marketing.
Key Information
This course is free. After signing up for a HubSpot Academy account you’ll receive unlimited access to HubSpot’s library of education and free software tools. With this course, you’ll have access to nine expert-crafted lessons, 37 videos, and 11 quizzes, making up 5:25 hours of content.
This class is on-demand, so you can access content whenever is convenient for you. All that’s required is to make a HubSpot Academy account and begin the course. This also conveniently allows you to refer back to past material without worrying that you’ll run out of hours or lose access after a certain amount of time.
There are no prerequisites required for taking this course. Although marketing professionals are encouraged to take this course to brush up their skills, it’s also ideal for beginners who don’t yet have practical digital marketing experience.
More Details
This on-demand certification course allows you to work your way through lessons at your own pace. You’ll learn digital marketing strategies and principles that are essential such as search engine optimization, email marketing, and contact management. Overall, students of HubSpot Academy have positively reviewed its classes, noting that the information provided is detailed and that taking a class with HubSpot Academy is a great way to learn new skills.
#4: HubSpot Academy—SEO Certification Course
HubSpot Academy offers an on-demand SEO Training Certification course. After signing up for this course, you’ll begin learning how to evaluate and improve your website’s SEO, increase your website’s visibility on the search engine results page, and use insights from keyword research and reporting to improve your search performance. Marketers, content creators, and anyone interested in learning about SEO are encouraged to take this class.
Key Information
You can sign up for a HubSpot Academy account and take this certification course for free. You’ll have instant access to six lessons, 26 videos, five quizzes, and a total of 3:51 hours of content.
This class is on-demand, so you can work through the lessons from anywhere, at any time of day. Unlike other on-demand classes, this certification course provides you with unlimited access. You don’t have to pay for limited-time access to the course’s content and can review content if you wish.
HubSpot Academy doesn’t require you to take any classes before taking this certification course. It would be helpful, however, to have a business, marketing, and/or SEO background before getting started.
More Details
The six expert-crafted lessons in this certification course will walk you through the basics of SEO, on-page and technical SEO, keyword research for SEO, link building for SEO, optimizing your website for rich results, and SEO reporting. HubSpot Academy users have commented on the detailed information provided in classes as well as the relevance of the lessons to the industry. Overall, this certification course can be described as a cost-effective and efficient way to brush up on or learn new practical skills to apply to your business.
This certification course is also available in Spanish.
#5: LinkedIn Learning—Google Universal Analytics Essential Training (2020)
LinkedIn Learning is an online learning platform that provides video courses created by industry experts. There are over 16,000 expert-led courses, including digital marketing courses. LinkedIn Learning’s Google Universal Analytics Essential Training learning path is available to all LinkedIn Learning users. The class covers Google Universal Analytics, from creating an account to reporting an error. By signing up for LinkedIn Learning and completing the learning path, you’ll be prepared to utilize Google Analytics to gain insight into how users are interacting with your digital content.
Key Information
This learning path requires you to sign up for a LinkedIn Learning account. LinkedIn Learning offers a one-month free trial and the option of a monthly or annual payment plan. They have four different account tiers that offer a variety of benefits. The monthly plans start at $39.99 and go up to $139.99. You can also sign up for a free one-month trial and then pay $19.99 per month when billed annually.
A LinkedIn Learning subscription provides you with unlimited access to their extensive subscription library, expert instructors, and the ability to switch between your computer or mobile device. The Google Universal Analytics Essential learning path on LinkedIn Learning includes nine lessons and chapter quizzes. There are no prerequisites for signing up.
More Details
Once you’ve completed the learning path, you’ll receive a certificate of completion. There is an introduction before the lessons begin, which assesses your knowledge of Google Analytics, as well as a concluding lesson that will prepare you for your next steps. Students like the content of the class: “I ended up learning a lot about different types of data that we are able [to] track and categorize through Google Analytics.” They also noted the in-depth explanations provided by instructors: “The topics are explained with the right depth for beginners and the instructor keeps you engaged.”
If you have a LinkedIn Premium account, you already have access to LinkedIn Learning for free. If you decide to purchase a LinkedIn Premium subscription to access the benefits of LinkedIn Learning, you’ll also receive unlimited profile viewing as well as access to tools like Sales Navigator, Recruiter Lite, and Premium Business.
#6: Meta and Coursera—Social Media Marketing Professional Certificate
On Coursera, you can enroll in a Social Media Marketing Professional Certificate program offered by Meta. Through six classes, you’ll learn how to establish an online presence, build an online following, develop effective social media posts, and create Facebook and Instagram ad campaigns in Meta Ads Manager. The class will prepare you for a career in social media marketing, an in-demand area for companies looking to establish and improve their digital presence. At the end of the program, you’ll earn an employer-recognized certificate from Meta that can help qualify you for a Social Media Manager, Social Media Specialist, or Social Media Coordinator role.
Key Information
You can enroll in this six-course series for free with a Coursera Plus subscription. Coursera Plus costs $39 a month with a one-week free trial or $399 annually with a 14-day free trial. This subscription provides you with access to over 7,000 courses, hands-on projects, and job-ready certificate programs.
The certificate program takes approximately five months to complete at five hours a week. The six courses you’ll take as part of the program are:
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstones
No background knowledge or prerequisites are necessary to enroll in this specialization. This program is great for students and those who are new to social media marketing.
More Details
As part of the program’s capstone, you’ll sign up to take the Digital Marketing Associate Certification Exam with Meta. You’ll be able to take the exam once for free and have one additional free exam retake if needed. Any subsequent retakes needed to pass the exam will cost $50 each.
You can earn up to two college credits at participating colleges and universities nationwide for completing the certificate. The certificate program has been certified by the American Council on Education.
Coursera users enjoy the on-demand nature of their classes: “To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood.”
#7: Semrush Academy—SEO Fundamentals
Semrush is an online visibility management and content marketing SaaS (software as a service) platform. Their software is used by marketing professionals to build, manage, and measure campaigns across all channels to improve a business’s online visibility. Semrush Academy is an educational resource provided by the company to marketing professionals. With Semrush Academy, you can take on-demand digital marketing classes to help enrich your marketing skills.
Semrush Academy’s SEO Fundamentals provides an in-depth look at the foundational principles and tools of SEO. As you work your way through the expert-led videos, you’ll learn more about how search engines work and what impacts a search engine results page.
Key Information
All Semrush Academy courses are free and simply require you to sign up for a Semrush Academy account. SEO Fundamentals includes 31 videos, which should take about an hour and a half to work your way through.
No prerequisites are required to enroll in this course. All lessons are beginner-friendly, so those with no SEO experience, as well as professionals looking to brush up on certain topics, are encouraged to enroll.
More Details
SEO Fundamentals was developed by industry-leading experts that work at Semrush. Content is up-to-date and tailored around current industry best practices. Semrush Academy offers several SEO courses that you might be interested in enrolling in upon completing SEO Fundamentals. These courses offer another look into the basics of SEO, as well as mobile SEO and on-page SEO.
Semrush Academy courses have been described as a “perfect springboard to the SEO world.” The on-demand nature of its courses and the short length of videos makes it perfect for working professionals who are looking to quickly brush up on topics as well as those looking for an introduction to SEO.
#8: Skillshare—Strategies to Improve Your Email Marketing Metrics
Skillshare is an online learning community where professionals can post educational videos for those looking to learn about specific topics, including digital marketing. Jennifer Nelson’s course on Skillshare, Strategies to Improve Your Email Marketing Metrics, teaches learners how to improve their email marketing performance. Over the course of the class, learn how to set up goals for your email marketing program and how to meet those goals through planning and strategy techniques. Learn about using Google Analytics versus platform metrics and how frequently you should be sending emails.
Key Information
Skillshare classes can be taken by members of the website. The monthly membership is free for one month. After the trial ends, the cost is $32 per month and an annual premium membership is $168 per year. Skillshare also offers discounted memberships. Students can receive 50% off a membership and bulk discounts are available for teams.
This class comes with 17 lessons, coming out to 59 minutes of content. To take this class, you must have an email marketing service provider (ESP) setup as well as experience running email campaigns to establish a benchmark.
More Details
Each lesson in this class will help guide you to a completed final project. At the end of the course, you’ll create a full email marketing plan for your next campaign. You’ll be expected to: set up a goal for your next campaign; create a draft list of your customer segments to receive the email; determine the subject line, content, and send time; and, set a campaign send/launch date.
100% of Skillshare users who have taken this class have rated it as having exceeded their expectations. The class was rated as having an engaging instructor, clear instructions, and organized lessons.
Skillshare is valued for its short and easy-to-navigate classes. This makes them ideal for professionals looking to brush up on their skills, students who are looking for additional information, and anyone looking for an introduction to digital marketing strategies and principles.
#9: Udemy—The Complete Mailchimp Email Marketing Course
Udemy is an education technology company that offers over 200,000 online video courses. They offer digital marketing classes which cover a wide variety of digital marketing strategies. One well-rated one is The Complete Mailchimp Email Marketing Course. This class will teach you how to use Mailchimp, a marketing automation and email marketing program. Learn how to grow an email subscriber list and build high-quality email marketing campaigns along the way.
Key Information
This class is regularly $74.99 but is currently discounted to $15.99. Udemy provides a 30-day money-back guarantee. With this price, you’ll receive access to 4.5 hours of on-demand video, nine articles, 10 downloadable resources, access to videos on mobile and TV, and a certificate of completion. This course provides you with lifetime access to all video lectures. You can also pay for a subscription to Udemy Business, a service for teams of more than 5 people, to gain access to this course and over 22,000 others.
There are no prerequisites for this class. This class is ideal for English-speaking students with experience learning via PowerPoint and YouTube who are looking to grow their email list and begin improving the results of their email marketing.
More Details
This class has received a 4.4-star Instructor Rating and a 4.3-star Course Rating. Students have described this as a good refresher course on Mailchimp and its features.
#10: Udemy—The Ultimate SEO Training 2025 + SEO for WordPress Websites
The Ultimate SEO Training 2025 + SEO for WordPress Websites is a bestselling class on Udemy. This course teaches you all about SEO and ensures that you know how it works. You’ll learn about SEO Training strategies, how to see the keywords your competitors are targeting, and how to structure and optimize your website to rank on page one. Whether you’re new to SEO or an expert looking to expand your knowledge, this class has you covered. This class is therefore ideal for business owners, Digital Marketers, Webmasters, and anyone else looking to learn about SEO.
Key Information
This class is regularly priced at $99.99 but is occasionally discounted. It comes with a 30-day money-back guarantee and full lifetime access. Included in this class are 18 course sections and 139 lectures. Total content comes out to 14 hours and 7 minutes. The course ends with a bonus lecture that will help you figure out what to do now that you’ve improved upon your SEO knowledge.
If you own a business and would like to provide access to this course to your team, you can sign up for a Udemy Business account. Your team will be able to complete this course and have access to over 22,000 other courses.
No previous SEO experience is required to take this class. Very soon into the beginning of the course, you’ll learn the basics of SEO and why it’s so important.
More Details
Over 38,000 students have taken this course, which has an average rating of 4.7. Former students have praised the step-by-step instruction and the actionable information that was provided in the lectures. Siobhan M. said they “would recommend this course to anyone new to SEO or even someone who has the basics down and would like to explore executing an SEO strategy.” Others have also expressed how the course helped them understand the basics of SEO as they had no prior experience.
Frequently Asked Questions
Is an On-demand Digital Marketing Class Worth It?
On-demand marketing classes may be the right fit for you if you are a motivated learner who doesn’t need too much instruction. Although many on-demand classes provide video lectures and supplemental resources, you won’t have access to a live instructor who can answer your questions. These classes are thus best for students who are good at problem-solving on their own and like to learn at their own pace.
What Will I Need for an On-demand Digital Marketing Class?
To take an on-demand digital marketing class, you’ll need a computer and an internet connection. Unlike live classes, on-demand classes can be taken from practically any environment.
Most on-demand digital marketing classes do not require you to purchase any software. If you take an analytics class that requires software, you may be provided with a free trial. Always check the requirements listed on a course page before registering.
Can I Learn Digital Marketing On-demand for Free?
You can learn the basics of digital marketing by watching YouTube videos and online tutorials. These free resources are a great way to get an introduction to digital marketing. If you’d like to learn up-to-date skills and how to utilize digital marketing strategies and principles like email marketing, SEO, and analytics, you’ll benefit from taking an on-demand digital marketing class.
Is It Better to Learn Digital Marketing in a Live or Self-paced Class?
There are pros and cons to both live online classes and on-demand classes. You should consider these before deciding if you’d like to take a live online class or an on-demand class.
Live online classes provide you with almost all the benefits of in-person classes. Live classes are taught by instructors who can answer your questions during class. These classes are also attended by other students who you can interact with. Not all classes are recorded, however, so you may end up forgetting some information you’ve learned in class. These classes typically take place over the course of a few hours during weekdays, weeknights, or weekends. Although this provides you with many scheduling options, there’s always a chance that you cannot attend a class.
On-demand classes allow you to work at your own pace, which makes them a flexible learning option. You can work on a class after work, on the weekend, or whenever you have spare time. You’re also not limited to taking them in a quiet environment as you would be with a live online class. Some classes provide you with limited access to materials whereas others will provide you with lifetime access. On-demand classes aren’t taught by a live instructor, so these classes are best for students who do well learning on their own.